Creativity requires a challenge to start a flow of new ideas, then a way to capture them.
New ideas are fleeting. You need to write them down quickly or they can be gone in a flash. Sometimes, a catchy title for an article, a name brand, a melody, a food recipe, a room arrangement pops into our heads but by the time we get back home to write down the thought – it is gone. The most distinguishing characteristic of “creative” people from “regular” folks, is that creative people have learned ways to pay attention to and preserve some of the fleeting ideas that occur to them. They have capturing skills.